Imagine you freeze your customer base for a year — no upsells, no add-ons. Gross Revenue Retention tells you how much of that original revenue you’d actually keep.If that number is low, it means your foundation is shaky — customers are slipping away, and all the flashy growth on top can’t hide the cracks. Most … Continue reading The GRR Conundrum: Why 95% Retention Can Still Mean a Churn Crisis!!